Strategy and Execution:

Imprinted bags are best for a business that has a high target demographic in the area that the bags will be seen. For example, if your business has a high number of potential customers in grocery stores, then a reusable Grocery Tote is the perfect fit. However, if you would have more potential customers on a college campus, a Cinch-Sack, Back Pack, or Sling Pack would get more impressions.

Call us to help you find the perfect fit for your business.

Depending on your business type you may want to distribute this item by direct mail, or at your retail counter. Again, let our staff help you with the details. Click Here to email us now.

Results:

In 2008 the Advertising Specialties Institute (ASI) commissioned a study to combat some misconceptions of the effectiveness of promotional products vs. other forms of media.

One of the most outstanding results was the number of impressions an imprinted bag makes per month, 1,038. Combine that with the finding that, on average, bags are kept for 8.6 months, and we have a total of 8,926 impressions per bag.

The study provided a breakdown of cost-per-impression for these imprinted bags vs. other media, here is a short summary:

• National Magazine $0.033
• Newspaper Ad (1/2 page BW) $0.0192
• Prime Time TV $0.019
• Cable TV $0.007
• Syndicated (Day) TV $0.006
• Spot Radio $0.005
• Billboard (City/National) $0.003
• Imprinted Bags $0.002

Click here to view an online presentation with more information about this ASI study.