Strategy and Execution:

Let’s take a look at the calendar and what it can do for your business.  According to Dr. Kenneth W. Lawyer, retired Marketing Chair at Case Western University, the calendar is a very effective addition to your marketing mix.  He prepared an easy to read and understand chart that compares calendars to the top five forms of media (newspapers, radio, television, internet/banner advertising, and direct mail).  For his comparisons he had each media answer four questions:

• Is my message aimed at the right people?
• How affordable is it to use this media?
• How long will my message be around?
• Will my message have to compete with other advertising to get attention?

Click here Click here to see the 'Why Calendars' chart

Results:

Compared to the other five forms of media Calendars ranked higher in every category.  The only other media that even came close was direct mail, and if you go that route, what will you fill that direct mail piece with?  Might I suggest a CALENDAR! 

Let’s face it, this is possibly the best all around solution for your marketing dollars, and right now is the time to act. 

At OhioChamberShop.com we have many styles of calendars to choose from and many other items as well.
Give us a call today, or Click Here to send us an email requesting our full presentation on the benefits of calendars and an easy to read chart that explains all the benefits.
Help is just a click of the mouse, or a phone call away.